Welcome. The purpose of this website is to furnish you with potentially useful information on the topic of social influence. Armed with the material, you can try to become a better influencer. The ethics of social influence are also examined. Everyone is invited to learn and contribute. There are two main sections of the website, a tutorial and a blog.
The tutorial consists of six brief lessons on the central aspects of social influence. The relevant concepts are not difficult to grasp and can be thought of as tools for applying the twin skills of exerting and absorbing influence.
Blog posts provide further information on the social influence process. You can think of the posts as elaborations of the foundational concepts imparted in the tutorial and as articles in their own right. The blog also serves as a place for discussion. I look forward to hearing what you have to say.